Last Updated on : 4th June 2025

1. Introduction

Welcome to Bigatom.ai ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our smart product feed analytics platform.

Bigatom.ai is operated by [Company Name], located in Delhi, India. Our platform helps ecommerce brands optimize their advertising spend through unified product-level analytics and automated workflow management for Meta and Google Ads.

2. Information We Collect

2.1 Account Information

We collect the following information when you create an account:

• Personal Information: Name, email address, and phone number
• Business Information: Company name, business details, and contact preferences

2.2 Analytics and Performance Data

To provide our services, we collect:

• Ad Account Data: Performance metrics, campaign data, and advertising analytics from your Meta and Google Ads accounts
• Product Revenue Data: Product-level sales and revenue information for analytics purposes
• Google Analytics 4 Data: Website traffic, user behavior, and conversion data from your GA4 account
• Product Catalog Information: Publicly available product information from your ecommerce store

2.3 Technical Information

We automatically collect:

• Usage Data: How you interact with our platform, features used, and time spent
• Device Information: Browser type, operating system, IP address, and device identifiers
• Log Data: Server logs, error reports, and system performance data

3. How We Collect Information

We collect information through:

3.1 Direct Collection

• Information you provide when registering for our service
• Data you input or upload to our platform
• Communications with our support team

3.2 Third-Party Integrations

We collect data through authorized API connections with:

• Shopify: Product catalog, order data, and store analytics
• Meta (Facebook/Instagram): Ad account performance, campaign metrics, and advertising data
• Google Ads & Analytics: Campaign performance, conversion data, and website analytics

3.3 Automated Collection

• Cookies and similar tracking technologies
• Analytics tools and performance monitoring
• Error tracking and system logs

4. How We Use Your Information

We use your information to:

4.1 Provide Our Services

• Analyze product performance and advertising effectiveness
• Generate insights and recommendations for ad spend optimization
• Automate advertising workflows on Meta and Google platforms
• Provide unified analytics dashboards and reports

4.2 Improve Our Platform

• Enhance our analytics algorithms and recommendations
• Develop new features and functionality
• Monitor system performance and reliability
• Conduct research and analysis to improve our services

4.3 Communication

• Send service-related notifications and updates
• Provide customer support and technical assistance
• Share platform updates and new feature announcements
• Send marketing communications (with your consent)

4.4 Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, unauthorized access, and security threats
• Enforce our Terms of Service and other agreements

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information in the following circumstances:

5.1 Service Providers

We work with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Analytics and performance monitoring
• Customer support and communication tools
• Payment processing and billing

5.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5.3 Legal Requirements

We may disclose information when required by law, regulation, or legal process, or to:

• Respond to government requests or court orders
• Protect our rights, property, or safety
• Investigate potential violations of our Terms of Service
• Prevent fraud or security threats

5.4 Aggregated Data

We may share aggregated, anonymized data that cannot identify individual users for:

• Industry research and benchmarking
• Platform improvement and development
• Marketing and promotional purposes

6. Data Security

We implement comprehensive security measures to protect your information:

6.1 Technical Safeguards

• Encryption of data in transit and at rest
• Secure API connections and authentication
• Regular security audits and vulnerability assessments
• Access controls and user authentication systems

6.2 Organizational Measures

• Employee training on data protection and privacy
• Strict access controls and need-to-know principles
• Regular review of data processing activities
• Incident response and breach notification procedures

6.3 Third-Party Security

We carefully vet all third-party service providers and require them to maintain appropriate security standards for protecting your data.

7. Data Retention

We retain your information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal obligations and regulatory requirements
• Resolve disputes and enforce our agreements
• Improve our platform and services

Account Data: Retained for the duration of your account plus 3 years after account closure
Analytics Data: Retained for up to 1 year for historical analysis and compliance
Technical Logs: Retained for up to 1 year for security and performance monitoring

8. Your Rights and Choices

You have the following rights regarding your information:

8.1 Access and Portability

• Request access to your personal information
• Obtain copies of your data in a portable format
• Review how your information is being used

8.2 Correction and Updates

• Update or correct inaccurate information
• Modify your account settings and preferences
• Change communication preferences

8.3 Deletion and Restriction

• Request deletion of your personal information
• Restrict processing of your data in certain circumstances
• Object to specific uses of your information

8.4 Account Control

• Disconnect third-party integrations
• Export your data before account closure
• Delete your account and associated data

To exercise these rights, contact us at [privacy@bigatom.ai] or through your account settings.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your login session and preferences
• Analyze platform usage and performance
• Provide personalized experiences
• Improve our services and user experience

You can control cookie settings through your browser, but this may affect platform functionality.

10. International Data Transfers

As we serve global ecommerce brands, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses
• Adequacy decisions by relevant authorities
• Appropriate technical and organizational measures

11. Children's Privacy

Our services are not intended for individuals under 18 years old. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

• Notify you of material changes via email or platform notification
• Post the updated policy on our website
• Update the "Last Updated" date at the top of this policy

13. Data Protection Officer

For privacy-related inquiries or concerns, you can contact our Data Protection Officer:

Email: support@bigatom.ai

14. Compliance and Regulatory Information

We comply with applicable data protection laws, including:

• India's Information Technology Act, 2000 and IT Rules
• Digital Personal Data Protection Act, 2023 (when applicable)
• General Data Protection Regulation (GDPR) for EU users
• California Consumer Privacy Act (CCPA) for California residents

15. Contact Information

For questions about this Privacy Policy or our privacy practices, contact us at support@bigatom.ai